Audience Analysis Worksheet


Directions: Use this worksheet to record information about the audience.

Demographic Traits

Age range: _______________________________

In what ways will the age of the audience effect how they relate to your topic?

 

Education level: ______________________________________________________

In what ways will the audience's level of education effect how they relate to your topic?

 

Occupations __________________________________________________________

Will the audience share a common occupation? Can you somehow connect your topic to the audience's occupation(s)?

 

Gender ______________________________________________________________

Will there be any gender related issues concerning the audience and your topic?

 

Marital status _________________________________________________________

Is there a common marital status for this audience? In what ways will that status affect how the audience relates to your speech?

 

Religion _____________________________________________________________

Does a majority of the audience share a certain type of religious beliefs? Is there anyway that this topic might be offensive to someone's value system?

 

Racial/cultural/ethnic background

Does your audience share a common background or ethnicity? How will this relate to your topic? Are there any cultural factors that you should be aware of?

 

Group membership

Are there any specific groups that your audience might belong to?

 

Hobbies/Interests

Does your audience share any hobbies or interests?

 

 

Situational Traits

 

Size

Physical setting

Disposition toward topic

Disposition toward speaker

Disposition toward occasion

 

Compliments of Frank P. Connelly, DTM
Candidate for International Director
Region 8, 2001 – 2003

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