Using Visual Aids

Visuals should add to the presentation, not distract from it.
Make sure that your speech has enough substance to equal
your visuals so that the audience focuses on your messages. If
your audience only remembers your visual aids, then your
speech has not been effective.

Your visual aids must be clearly visible and understandable by the entire

audience.
A great visual aid is useless if the audience can’t see it. Make
sure that every member of the audience can see, read and
understand each visual. Always use at least 18 point type for
all text.

Use simple fonts.
Letter styles (fonts) that are overly ornamental may look cool.
but are very difficult to read.

Practice with your visuals well ahead so that you can smoothly integrate

them into your performance.
Nothing can ruin your credibility faster than fumbling around
with your visual aids. Always practice with your visuals so
you can use them with confidence.

Be prepared for disaster!
Overhead projector bulbs burn out unexpectedly, posters
sometimes fall down, and videotapes sometimes jam in the
machine. Always prepare an alternate plan for your presentation
so that you do not have to depend on your visual aids to carry
your speech.

Visual aids can only add to a good speech, they cannot rescue a poorly

developed speech.
Do not put all your time and effort into your visuals at the risk
of ignoring developing and practicing your speech.

Speak to your audience, not your visual aids.
Keep your eye contact on the audience, and avoid the
temptation to constantly look or read from your visuals.

Keep video and audio presentations short and to the point.
Start with the tape cued up to the right spot and make sure the tape
is of the highest quality possible.

Compliments of Frank P. Connelly, DTM
Candidate for International Director
Region 8, 2001 – 2003

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